What does subjective sampling imply about the selection process?

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Subjective sampling implies that the selection process relies on personal judgment. This approach allows the individual conducting the sampling to choose units based on their own criteria, perceptions, or experiences, rather than following a purely random mechanism. This can lead to a sample that reflects specific characteristics or insights that the sampler believes are relevant, potentially introducing bias but also allowing for targeted insights based on the researcher's intentions or hypotheses. The subjective nature of this process can yield valuable qualitative data, especially in exploratory research or when certain characteristics of the sample are particularly important to the study's objectives.

In contrast, the other options suggest characteristics typically associated with more structured or random sampling processes, which do not align with the inherent nature of subjective sampling.

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